In the second installment of video performance directed by Kelly Broich with Eli Elliott and Brad Kaup, comes FASHION, a surreal absurdity focusing on Pink Face’s obsession with making money through the creating of high priced “designer” garments. The garments are taken through various techniques devised by Pink Face to provide “added value”. Pink Face cuts clothing, repairing them with neon duct tape (“rip and repair”) while assistant Roy applies sandpaper to shirt collars to “distress” the garment further. The result is clothing that goes from $10 retail to now being able to confidently place them at values in the several hundreds.
Where MUSH took rejected food that ends up in the dollar store and shows you how to create a goulash of caloric meal replacement to save you tons of money, FASHION takes rejected thrift clothing and adds necessary uniqueness and flare, showing you how to make massive amounts of money. The techniques fall in line with the real life fashion racket, implementing methods of “distressing”, while adding avant garde original uniqueness to items such as “boy shorts”.
The vibrantly dingy visuals colorfully pop equally to MUSH as the poster paints, glitters and fish hooks turn the clothing line into an absurd looking goulash of their own; the end products proudly hang by rafters in the inexplicable dirt floor shack the two “fashion designers” are operating out of.
Pink Face ultimately unveils the coup de gras of his spring collection. Roy proudly models the garment while a price tag is decided upon.
FASHION is the second in a three piece video performance series. Screening/Gallery inquires contact HERE.
FASHION (2016, HD, 31m. Directed Kelly Broich. Cinematography Brad Kaup. With Eli Elliott)